Hansa Cequity is a leading data-driven, connected customer experience (CX) services provider in India. We specialize in delivering integrated solutions across Marketing, Data Analytics, MarTech, Campaign Management, Digital, and Contact Centre operations. Our mission is to help clients intelligently acquire, retain, and manage customers profitably through a data-driven marketing approach. By leveraging advanced technology and best-in-class marketing automation and analytics platforms, we drive measurable business growth for our clients.
Our Enterprise Solutions team excels in tech stack implementation and managed services, working with top-tier platforms such as Adobe, Salesforce, and Oracle.
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Position: Adobe Analytics and Target Specialist
We are seeking an experienced Adobe Analytics and Target Specialist to lead the implementation, customization, and optimization of Adobe Analytics and Adobe Target solutions. This role requires deep expertise in Adobe's analytics and personalization tools, enabling clients to gain actionable insights and deliver personalized experiences. The ideal candidate will have extensive experience working with Adobe Analytics and Adobe Target, ensuring that these platforms are effectively leveraged to meet client objectives.
Key Responsibilities:
- Adobe Analytics Expertise
- Implement and configure Adobe Analytics to track and report on key performance metrics across digital channels.
- Design and develop custom reports, dashboards, and data visualizations to support business objectives.
- Provide insights and recommendations based on data analysis to optimize marketing campaigns and user experiences.
- Conduct training sessions for clients and internal teams on Adobe Analytics best practices.
- Ability to analyze complex data sets and derive actionable insights.
- Adobe Target Expertise
- Implement and manage Adobe Target for personalization and A/B testing initiatives.
- Design and execute A/B and multivariate tests to optimize website performance and user engagement.
- Collaborate with marketing teams to create and deploy personalized content and experiences across digital channels.
- Analyze test results and provide actionable insights to improve conversion rates and customer satisfaction.
- Technical Leadership
- Provide technical guidance on the integration of Adobe Analytics and Adobe Target with other MarTech platforms.
- Troubleshoot and resolve any technical issues related to Adobe Analytics and Target implementations.
- Ensure best practices in data collection, tagging, and platform customization.
- Client Engagement & Deliverables
- Work closely with clients to understand their business goals and translate them into actionable analytics and personalization strategies.
- Serve as the primary point of contact for clients during the implementation and optimization phases.
- Deliver high-quality solutions that meet or exceed client expectations.
Required Skills and Experience:
- Educational Background:
- Bachelors degree in Computer Science, Information Technology, Marketing, or a related field. A Masters degree is a plus.
- Technical Proficiency:
- Extensive hands-on experience with Adobe Analytics and Adobe Target.
- Strong understanding of web analytics, data collection, and digital marketing strategies.
- Proficiency in A/B testing methodologies, personalization strategies, and optimization techniques.
- Experience with JavaScript, HTML, and other web technologies is a plus.
- Knowledge of API integrations and data layer implementation.
- Experience in managing client relationships and delivering client-centric solutions using Adobe tools.
- Ability to understand client needs and provide consultative solutions.
Preferred Qualifications:
- Experience with additional Adobe Experience Cloud tools and platforms.
- Prior experience in a consultancy or agency environment.
