Job Description
NextRow Digital is seeking a Senior Adobe Analytics consultant. As a senior consultant with expertise in data collection and insights with Adobe Analytics, you are a critical member of our team.
Key Responsibilities
Capture and document the Customers business and technical requirements
Create business and technical requirements documentation and develop solution designs for the implementation of Adobe Analytics
Implement analytics tagging using Adobe Launch (or another Tag Management Solution)
Review current Analytics implementations and provide recommendations for realignment to Customer KPIs or technical best practices
Provide analytics domain expertise, consultation, and troubleshooting internally and to customers
Supports the actual implementation of analytics on the customer's website or mobile app
Builds and debugs custom components, executes technical implementation, integrates with external systems, builds business logic using OSGi
Configure reports and leverage Analytics to identify insights
Collaborate with cross-functional project teams
Key Experience
Experience designing and implementing Adobe Analytics
Demonstrated ability to leverage data to generate Customer insights
Experience with web optimization and personalization platforms (Target, AAM, Krux)
A plus if you have experience with DMP, CDP, and/or data layer
Experience with crafting customer-centric datasets
Strong track record of building strong relationships with customers
Key Qualifications
3+ years of experience with Adobe Analytics (certification ideal)
2+ years of experience with tag management platforms (Launch, DTM, Tealium)
3+ years of experience designing and implementing web analytics solutions
Deep understanding of digital marketing
Excellent written, oral, and communication skills
