Adobe Analytics

About the job

Company Description

Merkle, a dentsu company, is a leading data-driven customer experience management enterprise specializing in delivering unique, personalized customer experiences across platforms and devices. With over 30 years of experience, Merkle partners with Fortune 1000 companies and non-profit organizations to optimize their customer portfolios. Its expertise in data, technology, and analytics enables it to gain insights into consumer behavior, driving hyper-personalized marketing strategies. Merkle's consulting, creative, media, analytics, data, identity, CX/commerce, technology, and loyalty & promotions capabilities combine to drive improved marketing results and a competitive edge. With over 14,000 employees, Merkle is headquartered in Columbia, Maryland, with more than 50 additional offices worldwide. Its innovative solutions enable brands to build meaningful customer relationships and enhanced customer experience.

Total Experience: 2 to 4 Years

Location: Pune

Key Responsibilities

• Should be able to build Web Analytics KPIs, Technical Requirements and setting up different analytics tools (Adobe Analytics, Adobe Launch, GTM) for different business partners.
• Should be well versed with Adobe Target to design, execute, and optimize personalized digital experiences across web and mobile platforms.
• Has experience to develop and implement A/B tests, multivariate tests, and segmentation strategies to enhance user engagement and conversion rates.
• Analyse data and user behaviour to identify opportunities for optimization and personalization.
• Collaborate with cross-functional teams including marketing, design, and development to implement targeted campaigns and initiatives.
• Stay updated on industry trends and best practices in digital marketing, personalization, and optimization.
• Monitor and report on key performance metrics and campaign effectiveness, providing insights and recommendations for continuous improvement.
• Have experience in tag managers such as Adobe Launch, GTM, Tealium etc.
• Tool expertise needed: Adobe Audience Manager, Adobe Target, Adobe Launch

Must Have Skills:

• Basic JS, HTML and CSS understanding
• Proficient with Adobe suite and MS Office tools (especially Excel, PowerPoint)
• Excellent communication & analytical skills desired.
• Ability to manage and prioritize multiple, concurrent tasks while meeting aggressive deadlines in a fast-paced environment with optimism.
• Comfortable with remote video collaboration tools e.g., Zoom, Teams, etc.

To apply, pls apply on LinkedIn as well as send us your updated cv mentioning the below details to [Confidential Information] (so we can process your candidature faster):

We thank you for sending us your profile & details for this role. If your profile gets shortlisted for roles with us, we look forward to a conversation with you to learn about more of what makes you awesome!

Dentsu International is growing exponentially as we help our clients make meaningful progress as champions of good change. Come be a part of this amazing journey, together with some of the best minds in the business that call us home.

Follow us on LinkedIn to stay updated: https://www.linkedin.com/company/dentsuintl/