Job Title: Adobe Target Developer
Location
: Pune, Bangalore, Mumbai: Best in Industry
Purple Drive Technology is looking for a skilled Adobe Target Developer
with over 5 years of experience to join our team in Pune, Bangalore, or Mumbai. The ideal candidate will have strong expertise in Adobe Target implementation and a passion for delivering personalized content experiences. This role involves developing, implementing, and optimizing activities like A/B testing, multivariate testing, and content personalization across digital platforms.
:
Implement and maintain Adobe Target solutions across websites and mobile applications.- Develop, manage, and optimize A/B tests, multivariate tests (MVT), and experience-targeted personalization campaigns.
Collaborate with UX, analytics, and marketing teams to identify optimization opportunities and create personalized user experiences.
- Ensure smooth integration of Adobe Target with Adobe Experience Cloud, Analytics, and other marketing tools.
Analyze test data and performance results to provide insights and recommendations.- Troubleshoot and resolve issues related to Adobe Target deployments, including QA and debugging.
Keep up-to-date with the latest trends and best practices in Adobe Target and personalization strategies.
5+ years of experience in Adobe Target implementation and optimization.
- Proven experience in setting up and managing A/B and multivariate tests.
Expertise in personalized content delivery using Adobe Target.- Strong knowledge of web technologies like HTML, CSS, JavaScript, and responsive web design.
Familiarity with Adobe Experience Manager (AEM) and Adobe Analytics.
- Understanding of front-end development and basic coding techniques.
Strong problem-solving skills with attention to detail and accuracy.- Experience working with cross-functional teams including marketing, UX, and analytics.
Ability to analyze data and provide actionable insights for optimization.
Knowledge of other Adobe Experience Cloud products such as Adobe Campaign or Adobe Audience Manager.
- Experience in developing personalized and dynamic content experiences.
Ability to work in Agile environments.- Experience with tag management systems such as Adobe Launch or Google Tag Manager (GTM).
- Educational Qualification
:
Bachelor's degree in Computer Science, Information Technology, or a related field.
: Immediate to 30 days preferred.
Job Types: Full-time, Permanent
Pay: 279,
- 30 - 1,864,059.85 per year
Experience: - total work: 5 years (Required)
Work Location: In person