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Role: Ad Operations Executive.
Experience: 2 - 3 Years.
Location: Bangalore.
About MarketStar
At Regalix, A MarketStar Company, you will have the opportunity to work in a dynamic environment that thrives on collaboration, embraces cutting-edge technologies, and delivers impactful solutions to our clients. With a shared commitment to excellence, innovation, and client success, we are setting new benchmarks in the market. By leveraging Regalix's deep understanding of digital marketing strategies and MarketStar's proven track record in driving sales and customer engagement, we have forged a unique synergy that propels us to the forefront of our field. Together, we will shape the future of our industry and achieve new heights of success.
With our eyes set on the future, we are looking for an energetic, outcome-oriented Application Developer to join our Engineering Team. As an Application Specialist, you will play a vital role in providing technical expertise and support for our software applications within the US region. You will be primarily responsible for the design, implementation, and support of applications and tools to support the internal business needs of MarketStar.
Read on to understand more about this opportunity.
About The Client
World's largest professional networking platform.
Role Overview
We are seeking a highly motivated Media Operations Executive / Ad Operations Executive to join our team and provide exceptional support to our clients using Marketing , Talent & Learning Solutions.
Key Skills
- Advertising Platforms: Proficiency in using advertising platforms such as Google Ads, Facebook Ads Manager, LinkedIn Advertising, and others to manage campaigns and optimize performance.
- Data Analysis: Strong analytical skills with the ability to interpret campaign data, identify trends, and draw actionable insights to optimize advertising strategies.
- Technical Proficiency: Familiarity with ad operations tools and technologies,
including ad servers, tag management systems, and data management platforms.
- Communication: Excellent written and verbal communication skills, with the ability to effectively convey complex ideas and information to clients and internal stakeholders.
- Client Management: Ability to build and maintain positive relationships with clients, understand their needs, and provide proactive support and guidance.
- Project Management: Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously and meet deadlines in a
fast-paced environment.
- Problem-Solving: Resourcefulness and creativity in solving issues and challenges that arise during campaign setup, execution, and optimization.
- Collaboration: Ability to work effectively as part of a cross-functional team,
collaborating with sales, marketing, creative, and technical teams to deliver
integrated advertising solutions.
- Adaptability: Flexibility and willingness to adapt to changing priorities, client
requirements, and industry trends in the dynamic digital media landscape.
- Continuous Learning: Eagerness to stay updated on industry developments, new advertising technologies, and best practices through self-directed learning and professional development opportunities.
Key Responsibilities
- Client Support and Communication: Provide prompt and professional assistance to clients through various communication channels, including phone, email, and chat. Address client inquiries, resolve issues, and provide guidance on advertising solutions and best practices.
- Campaign Management: Coordinate the setup, launch, and monitoring of
advertising campaigns across different platforms. Ensure campaigns are executed accurately and in line with client objectives and specifications.
- Data Analysis and Reporting: Analyze campaign performance data to track key metrics, identify trends, and generate insights for clients. Prepare regular reports and presentations to communicate campaign results and recommendations effectively.
- Ad Operations Management: Oversee ad operations processes, including ad
trafficking, creative asset management, and quality assurance. Ensure timely and accurate delivery of advertising assets and campaigns.
- Client Relationship Management: Cultivate strong relationships with clients, serving as a trusted advisor and strategic partner. Proactively identify opportunities to optimize campaigns and drive client satisfaction and retention.
- Cross-Functional Collaboration: Collaborate closely with internal teams, including sales, marketing, and product development, to support client needs and drive business objectives. Provide feedback and insights to inform product enhancements and improvements.
- Troubleshooting and Issue Resolution: Investigate and resolve technical issues, discrepancies, and other campaign-related challenges in a timely manner. Escalate complex issues to appropriate teams and stakeholders as needed.
- Continuous Learning and Development: Stay updated on industry trends, emerging technologies, and platform updates related to digital advertising. Participate in training programs and skill development initiatives to enhance expertise and effectiveness in media operations.
- Process Improvement and Optimization: Identify opportunities to streamline
workflows, improve operational efficiency, and enhance service delivery. Implement best practices and standard operating procedures to drive consistency and excellence in media operations.
- Quality Assurance and Compliance: Ensure compliance with relevant policies,
regulations, and industry standards related to advertising operations and data
privacy. Conduct regular audits and checks to maintain quality standards and
mitigate risks.
Key Qualifications
- Graduate / post-graduate in any discipline.
- Excellent written and verbal communication skills.
- A minimum of 2-3 years of relevant experience.
- Previous experience in media operations, ad operations, or a related role is required.
- Proficiency in using CRM software, such as Salesforce or Microsoft Dynamics, to manage sales cycles and customer information.
What's in it for you
Constant Learning and an entrepreneurial growth mindset. Employee-centric benefits plan including but not limited to Comprehensive Health Insurance, generous Leave Policy, Covid Support, Vaccination drives, Well-being sessions, real-time grievance redressal, and work flexibility.
We are a people-first organization with policies and processes that help you bring the best version of yourself into work including fast-track growth for high-potential folks. An opportunity to be associated with the world's leading brands as clients. To be a part of an organization with more than 60% of homegrown Leaders. Customized training programs that are catered to personal and professional development. We are an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success.
Note: This job description is intended to convey information essential to understanding the scope of the position and is not an exhaustive list of skills, efforts, duties, responsibilities, or working conditions associated with it. Responsibilities may change over time to accommodate business needs.
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