Ad Operations Analyst

About Hy-Vee

Hy-Vee, Inc. is an employee-owned chain of supermarkets with a revenue for more than $12 Billion dollars annually. Hy-Vee ranks among the top 5 most trusted brands and has been named one of America's top 3 favorite grocery stores. Its more than 285 stores are in eight Midwestern states: Iowa, Illinois, Missouri, Kansas, Nebraska, South Dakota, Minnesota and Wisconsin. Distribution centers are in Chariton, Iowa, and Cherokee, Iowa, with a third perishable operation in Ankeny, Iowa. Hy-Vee's corporate office is in West Des Moines, Iowa. The largest Hy-Vee stores are full-service supermarkets with bakeries, delicatessens, floral departments, dine-in and carryout food service, wine and spirits, pharmacies, health clinics, health markets, and full-service restaurants at some of its properties.

About HST Global

The Helpful Smiles Technology Global Centre (HST Global) in Bangalore is a division of the Hy-Vee IT team named as the Helpful Smiles Technology Centre based in the US. It supports Hy-Vee's business growth and modernization needs by accelerating the adoption of technology across enterprise operations. It offers tech talent the unique opportunity to transform retail technology at Hy-Vee and understand different markets and cultural dynamics, as well as the opportunity to work locally and remotely on IT challenges. The Hy-Vee team is looking to expand its capabilities in Bangalore. HST Global will serve the entire IT organization across roles and functions.

About Team:

The Ad Operations team will assist in the execution and management of retail media advertising campaigns across multiple platforms. This team will collaborate with the retail media team to align campaigns with brand goals and objectives, ongoing monitoring and optimization to meet key performance indicators (KPIs), and the management of multiple brands.

Responsibilities:

• Assist in the setup, activation, and execution of retail media advertising campaigns on various platforms.
• Collaborate with retail media team to understand brand goals and ensure all campaign elements are aligned with those objectives.
• Monitor campaign performance, flagging potential issues, and assist in making adjustments to improve performance and meet KPIs.
• Manage a set of brands, ensuring their campaigns are executed effectively and provide regular updates to the team.
• Assist in troubleshooting and resolving any issues that arise during campaign activation or execution.
• Compile and analyze campaign performance data, providing insights and recommendations for optimization.
• Stay updated on changes and updates to advertising platforms (Google Ads, Facebook Ads, DSPs, etc.) and leverage new features or best practices to improve campaign performance.

Education & Experience

• Bachelor's degree in marketing, advertising or related field.
• 1-3 years of experience in ad operations, digital marketing, or media buying.

Required knowledge, Skills or Abilities:

• Excellent written and verbal communication skills required
• Commitment to the Hy-Vee Mission and a willingness to promote the values of the company. Strong interpersonal skills. An ability to relate to and interact with other people in a friendly, professional manner.
• Ability to identify problems, develop and execute solutions.
• Core Competencies Partnerships, Growth mindset, Results oriented, and Customer focused.