AD - Monetisation Design

You will own strategy and planning for the Revenue team mainly focussed around the monetization strategy, you will work with the Head of Brand Success on leading mission critical programs for Zepto

- As part of this role you will be expected to conceptualize and drive the execution of 1-2 critical programs at a given time, for e.g - Drive the Events, Monetization or HP design charter at Zepto

• What are the tent pole events and what should be the brand alignment, design and execution strategy for each of the big events. How does brand success tie into the overall events strategy
• What are the regional events we should focus and execute and what is the design thinking to make each event successful
• What are the various other things that can aid brand success like monetization design critical to brand success, monetization product development and how it will aid self serve for brands
• The individual responsible for the role will also drive cross-functional alignment and will be responsible all events are aligned across all teams and are executed seamlessly

- Your work will be pivotal in ensuring the business achieves its top and bottom

line targets. You will drive actions for each category to achieve goals such as

GMV, Avg Sales Price, Conversion rates, Gross Margins and so on

- You will collaborate with closely with Finance, Procurement, Marketing, Product

and City teams to influence their functions and drive business outcomes primarily focussing on brand success, brand JBP achievement and long term brand relationship

- You are a structured thinker and data driven. You possess the ability to link

various sides of the business, understand correlation between metrics and call

out risks and opportunities

- You will be involved in both the conceptualization as well as the execution phase of all critical initiatives, the expectation from you will be to own the day to execution of the program and ensure the success of the programs

- Since this is an execution focussed role at times you will be expected to understand the problem both analytically as well as understand the various levers that the problem can be broken into so that clear ownership can be assigned

Your Key KRA s

- Brand GMV and top-line growth, Brand conversion and events success

- Business profitability and GPPO (Gross Profit per order), Gross Margins and Discounts through successful brand relationships

What We re Looking For

- People with endless curiosity and hunger to learn

- Owners who will think of Zepto as their own venture

- Operators obsessed with the last bit of detail and willing to own end to end execution of mission critical programs

- Ability to manage senior stakeholders within Zepto to drive strategic goals