As an Activation Marketer , you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative and diverse people around the world. Here, you will make an impact by:
Input to the Area teams (Area portfolio, NPI and segment marketing):
- Provide input to Marketing planning, Program and calendar development
- Competitive intelligence
- Ensure local regulatory and packaging compliance for portfolios/programs
- Align to Campaign outcomes/input/results
- NPI voice of market, ideas, local needs, participate on global NPI team/with area new product marketers
- Manage local calendar of execution
Demand generation at the local Level :
- Define local social media/media/key platforms for communications
- Execute on End-user communications
- Recommendation on media buys
Channel:
- General Channel partners distribution, local specific channel partner engagement/execution of through channel marketing plans
- Syndication to the channel partner in country
- Sales Partnership and Engagement: delivering programs/promotions/new product materials to field sales; close alignment/partnership with sales teams to deliver programs
Promotion support:
- Translation correctness and regulatory and legal alignment
- Interfacing with local application engineers/specialists - technical/ whitepapers/customer testimonials - ensuring meets customer requirements/local regulations/requirements
Marketing updates:
- Owner of the audience evolution - aggregate view of the local audience and articulating that to the area
- Product Support: New product translation correctness and local requirement management, local material owners
- Promotion planning (IBP process input) - only an input to the process
- Local marketing requirements: Trade shows. Customer events. Key opinion leaders.