Acquisition Marketing Executive

As an Acquisition Marketing Executive, you will play a key role in driving the growth of our digital marketing efforts by managing SEM, SMM, and media buying campaigns. You will collaborate closely with the Head of Acquisition to optimize marketing spend, identify trends, and develop creative strategies for maximum ROI. Your expertise will help shape acquisition strategies, working with internal teams and external agencies to achieve volume and performance objectives.

Job Responsibilities:

1. Work directly with the Head of Acquisition and manage all SEM/Facebook campaigns and media buying campaigns to maximize ROI
2. Manage SEM, SMM, and acquisition efforts to define and deliver ROI and volume objectives.
3. Manage internal resources or agencies to deliver, monitor and report on daily, weekly and monthly KPIs against targets.
4. Analyse creative performance by market and come up with new creative options working with the brand team
5. Work on the forecasting of target assumptions during quarterly and annual budget and forecast periods, liaising with Design, Technology and Finance teams.
6. Identify data trends and insights, and optimize spends and performance based on the insights.
7. Plan, execute and measure experiments and conversion tests.
8. Brainstorm new and creative growth strategies.
9. Conduct market research to identify new opportunities

Skills & Competencies Required:

• Strong analytical skills and experience with data-driven marketing.
• Excellent communication and project management skills.
• Creative thinker with the ability to develop innovative marketing strategies.
• Ability to work independently and as part of a team.