Account Strategist

Position description:

To be the key point of contact between the campaign delivery and sales teams while leading the account management of the accounts allocated.

Candidate from AdTech, SaaS, MarTech, Product base industry should only apply

Primary Responsibilities:

• Spearhead the establishment and growth of relationships with leading app advertisers and performance marketing agencies within our client portfolio.
• Manage and nurture client partnerships contracting our services for User Acquisition.
• Understand, strategize, and execute campaigns on Apple Search Ads.
• Utilize Newtons insights, rule-based bidding, and optimization techniques to achieve and exceed clients Key Performance Indicators (KPIs).
• Regularly monitor and analyze the performance and scale of campaigns.
• Conduct in-depth data analysis, granular optimization, and provide detailed reporting.
• Take ownership of educating clients on various aspects of Apple Search Ads campaigns.
• Ensure clients are well-informed about the strategies implemented and the impact on their goals.
• Proactively collaborate with Sales, Client Management, Design, Engineering, Product Management, and Finance teams.
• Take initiative in fostering effective communication and collaboration across departments.
• Work closely with Product Management, Tech, and Data Science teams.
• Provide constructive feedback on campaign execution, contribute qualified input for development initiatives, and ensure smooth testing and feature rollout.

Required Skills:

• 2-4 years of experience for performance advertising account management.
• Excellent communication skills and fluency in both written and spoken English.
• Bachelors degree or above
• Excellent network in the market and good market acumen
• Strong Analytical skills.
• You are highly familiar with using MS Excel, Google Sheets, and Pivot Tables to analyze data.

Account Strategist: Affle India Limited (Newton)

Designation: Senior Executive/Assistant Manager - Account Strategist

Office Location: Gurugram

About us: Affle is a global technology company with a proprietary consumer intelligence platform that delivers consumer recommendations and conversions through relevant Mobile Advertising. The platform aims to enhance returns on marketing investment through contextual mobile ads and also by reducing digital ad fraud. Affle powers unique and integrated consumer journeys for marketers to drive high ROI, measurable outcome-led advertising through its Affle2.0 Consumer Platforms Stack which includes Appnext, Jampp, MAAS, mediasmart, RevX, Vizury and YouAppi.

Affle (India) Limited successfully completed its IPO in India and now trades on the stock exchanges (BSE: 542752 & NSE: AFFLE). Affle Holdings is the Singapore based promoter for Affle (India) Limited, and its investors include Microsoft, Bennett Coleman & Company (BCCL) amongst others. For more details: Affle Website - www.affle.com

Newton is a Performance-focused Apple Search Ads management platform, powered by data intelligence and in-depth expertise to deliver business growth. Newton is crafted for targeting and optimizing your Apple Search Ads user acquisition campaign for bottom-of-funnel campaign goals - app installs, user activation, product purchases, and more. Utilizing AI-powered keyword suggestions, market insights, automated bid optimization, comprehensive funnel analytics, and dedicated client support, brands can improve visibility and expand the market share of their iOS app with Apple Search Ads. This results in acquiring new customers and driving business growth with an impressive ROI from your mobile advertising efforts