The Programmatic Account Manager will be responsible for campaign set up, optimization, and accurate delivery information for Billing programmatic advertising campaigns. This role requires a deep understanding of the programmatic ecosystem, including DSPs, SSPs, ad exchanges, ad servers, and data management platforms.
Job Description:
Key responsibilities:
The Operations team is responsible for campaign set up, optimization, and accurate delivery information for Billing
Operations will push campaigns and line parameters to the appropriate ad servers (e.g., FreeWheel, The Trade Desk and/or Amazon)
The Operations team traffics and assigns creatives directly in the ad server and applies additional targeting as needed
Once set up is complete, the Ops team will QA the campaign and launch
Upon launch, Operations will conduct post-launch QA to ensure all lines are delivering within the specific targeting parameters
Set up notifications and alerts to monitor and mitigate errors
During the campaign, Operations monitors delivery in full and performance against the client's KPI leveraging Locality's reporting platforms: STAQ and/or DOMO
Operations ensures the first- and third-party delivery data is correctly reflected in Locality reporting platform
Location:
Chennai
Brand:
Paragon
Time Type:
Full time
Contract Type:
Permanent
