Job Description
Candidate with 6+ years of Paid Social experience.
Job Description:
Should be familiar with setting up campaigns in Facebook
Business Manager, LinkedIn Ads, Twitter Ads, Pinterest &
Snapchat based on the media plan and client brief.
Producing weekly/monthly/quarterly/end of campaign reports
from different platforms to show the performance of the
campaigns along with observations & insights of the
performance of the campaign along with recommendations on
learnings/strategies from the current campaign than can be
applied to future campaigns.
Understanding the strategies like which worked better, and
which doesn't work to plan the future campaigns accordingly.
Preparing media plans for the new campaign/product launch by
doing research like analyzing the historical performance,
audience insights, insights from campaign planner.
Should be able to estimate budgets, booked impressions,
clicks, CPM, CPC, CTR.. etc
Responsible to achieve the target KPIs set within the account
by consistently optimize the account.
Monitoring the account/campaign budget daily to ensure
campaign/account spending is stable & should flag/make
recommendation if it's under/overspending.
Providing insights on the existing audiences & making
recommendation to create new audience which can help
improve campaign performance.
Producing different adhoc report with insights,
recommendations & next steps based on the campaign
objective using excel & power point.
Roles & Responsibilities:
Location:
Chennai
Brand:
Paragon
Time Type:
Full time
Contract Type:
Permanent
