Creating brand awareness by developing engaging, creative, and innovative content for regular posting, which enlightens audiences and promotes brand-focused messages.
Creating Digital Marketing strategies in accordance to client goals and requirements.
Taking care of the different aspects of Digital Marketing from SEO, SEM, Social Media Marketing, Content Marketing, Performance Marketing, E-mail Marketing etc.
Structuring behavioural aspects of potential customers.
Set and achieve account targets.
Ability to meet deadlines.
Regularly monitoring the competitor social media sites and creating analysis reports.
Tracking relevant social media influencers for various brands to enhance overall brand reputation and extend the reach through influencer channels.
Keep up to date with any social media trends.
Provide a social media performance report for the clients.
Train/assist the team members.
Planning of marketing strategies to help drive traffic, engagement & leads.
Responding to any mentions over social media.
Creating and promoting company blogs.
Audits and analyses social media presence, including digital advertising costs and returns.
Assist with the general day-to-day administrative tasks.
Excellent knowledge of research requirements for social media strategy.
Assigning creatives and videos and coordinating with the creative team.
Coordination with other team members and departments to develop social media timelines that coincide with ad campaigns, product releases and other brand messages.
Creating written pieces that are sharp, memorable, and effective at prompting readers to take action.
Maintaining a secure database of all login credentials.
Exploring the potential value of social media sites that are not yet on our list.
Discussing and reporting the daily, pending and completed tasks to your reporting head.
Proactively identifying and providing recommendations on the performance of the content and their engagement.
Creating strategies to increase online traffic, generate leads, remarketing strategies for the clients growth.
Designing and overseeing the different aspects of the digital marketing department, which includes emails, creating and maintaining database, displays, and advertising campaigns.
Plan and manage various social media platforms such as Facebook, Instagram, LinkedIn, Twitter, Quora, Pinterest, Google, Reddit etc.
Develop and monitor campaign budgets.
Tracking the conversions and improving the percentages and numbers.
Improving the user experience on the companys website which includes design, content and usability.
Prepare accurate reports and analyse the performance of the marketing campaigns. Accordingly, they should take action after understanding what went wrong.
Coordinate with different departments to improve the overall results.
Manage, train and supervise the rest of the team.
Identify the latest trends and technologies emerging in the market. They should also respond to them quickly.
Evaluate the important metrics which affect the traffic website, target audience, and service quotas.
Work with the team daily to brainstorm innovative and new growth strategies.
Manage and oversee all different contests, digital projects, and giveaways properly.
Collecting and Evaluating customer feedback data regularly.
Evaluating competitors Digital Marketing strategies, creating plans and providing suggestions to perform better.
Review and create standard operating procedures (SOPs) and advise on opportunities for improvement.
Conduct interviews, make hiring decisions, then onboard and train new operational employees if required.
Coordinate and manage the work of all operational employees by directing members of the team to meet company goals and key performance indicators (KPIs)
Manage employee performance and assists employees in making improvements to their performance through coaching, mentoring, training, skill development, and administering performance reviews.
Ability to be collaborate with cross-functional peers, managers, subordinates, and partners to achieve business results.
Job Requirements:
A bachelors degree in marketing major or a relative field is a must having certificates/ Courses in digital marketing field.
Minimum 3 years of experience in the Account Manager role.
Needs to be experienced with Google ads, Facebook ads, LinkedIn ads etc.
Good knowledge of different digital marketing channels and experience with online marketing tools, in-depth knowledge of different social media platforms, website analytics, and best practices.
Able to work with colleagues at all levels to develop marketing goals and evaluate results
Good at problem-solving, writing skills and has great analytical skills
Highly creative in work, outstanding interpersonal and communication skills.
Stay up-to-date with the latest trends in the industry and technologies in the market.
