User Acquisition Specialist is an exciting, one-of-a-kind role that blends various aspects of research, analysis, engagement, and user interaction management. This requires leveraging communication skills, networking skills, and the ability to connect, empathize, and dig deeper into the hopes and dreams of a broad audience category. This is a full-time terraformer position, meaning that you hit the ground running and quickly absorb the functional domain skills, business and market domain knowledge and above all Nbyula s core organizational values!
Who is an ideal match for being a terraformer at Nbyula
All the attributes that we are looking for in an ideal teammate.
- Openness - We welcome people from different backgrounds and schools of thought, Terraformers are open to different perspectives in approaching a solution and not just limit their thoughts or ideas to only a specific domain
- Conscientiousness - We believe in working together for the larger goal and with complete dedication and not just for personal benefits, however we do not expect terraformers to work to the point of burnout
- Humility- Being humble, grateful and respectful are the core traits of terraformers , we do not expect people to agree with every view of the management, feel free to have a different perspective but we always expect it to be put forward with respect
- Risk Takers - Terraformers are not afraid of the unknown and are open to new things, not that we encourage extreme risks without weighing the consequences but we are ones who take calculated risks
- Autodidacts- Terraformers teach themselves to learn, we do our own research to get solutions, we do not expect you to have a blank slate and figure everything out yourself, we are here to guide you but not handhold and micromanage you
- Self-Actualization - Terraformers are on the path of self-actualization, we are not bothered by the noise and distractions around us, we only work towards achieving our full potential. We do not expect you to over-burden yourself and not have fun but we expect you to work to the best of your capabilities
Roles, Responsibilities Expectations:
- Research and identify various segments of the users of the Nbyula marketplace product. This includes users on both the demand and supply side, like aspiring international studies students, alumni, international professionals, service providers offering services like language training, entrance exam training, student financial aid providers, Visa and Immigration service providers, student accommodation providers, SOP editors/writers, etc
- Identify the most efficient and effective channels for reaching out to the users.
- Manage and engage the users through a depth understanding of their group behavior and other motivations. Another important aspect of this research is to identify the challenges faced by the users in each segment, group the challenges via apt grouping criteria so that the product team can take those inputs and use them in the product.
- Suggest and implement new interaction opportunities for the users, for eg. via gamification, social currency accumulation, community discussions, webinars, etc.
- Conduct audio/video interviews and gather material that can be used by the content team to build content helpful for other users.
- Direct/review content creatives to be posted to various social media accounts, to ascertain the fitness of the content with the audience segment expectations.
- Analyze and publish the results of subjective discussions, objective surveys, or data points alluding to user behavior or challenges.
- Work with the in-house or external audio/video teams to effectively capture audio/video content through user interviews.
- Manage all the various tasks efficiently and effectively using the tools and technology offered by the company. This includes project management, conversation management, data analysis, document sharing, and collaboration tools, scheduling and meeting tools, etc.
- Ability to persuade and close the loop on sign-up process for potential users on Nbyula platform
- Contributing in content creation for the platform
Qualifications Skills:
- 2-4 years of experience in B2B sales domain
- Experience with user/client onboarding and engagement
- Pro in searching and collating information through online tools
- Spoken and written English proficiency
- Extremely numbers and objectives-driven person who can deliver set monthly/quarterly targets
- Should be present and active on social media platforms (LinkedIn / Instagram / Facebook / Twitter , etc)
- Highly conversation driven
- Ability to manage hundreds of conversations (Online/Chat/Telephonic)
- Effective communication skills
- Strong organizational and interpersonal skills
- High convincing and persuasive skills
- High-energy and passion
