Account Lead

Years of Experience:

4-5 years

Department:

Integrated Solutions

Purpose of role:

Work on brand projects and contribute to the creation of digital experiences. Manage

work efficiently, generate ideas collaboratively with the team, and must have a passion

for content. The Lead will work across multiple platforms to drive engagement and

positive customer behavior.

Major Responsibilities:

Responsible for interacting with clients, understanding briefs, campaign

planning and management, monthly evaluation and discuss solutions to enhance

the brand's position

Thorough knowledge of the plan in hand for accounts under your purview

Strategizing on monthly digital marketing plans to meet brand objectives basis

the client brief

Upholding the design aesthetics for the brand and constantly endeavoring to

elevate the imagery

Effective and timely implementation of strategies

Setting timelines for projects basis the brand priorities and managing client

expectations by keeping them informed on various activities

Timely reporting of the brand performance to the client as per the pre-decided

scope

Take regular feedback from the client regarding the quality of work and areas of

improvement

Identifying learnings and implementing suggestions to the strategy basis the

report

Managing and tracking monthly, quarterly and annual budgets for your brands by

virtue of AOPs or quarter planning activities

Identifying opportunities for integrated services for existing clients

Planning and aiding in implementation of integrated strategies on brands, by

driving business value for the same

Being the primary custodian for the brand when it is an integrated account

Identify opportunities within the teams to take up more business/ projects