Overview
We are seeking a talented and strategic ABM Manager/Expert to lead our Account-Based Marketing initiatives. The ideal candidate will possess in-depth knowledge of ABM strategies and tools such as Demand base, 6sense, HubSpot, and Sales Intelligence platforms, and a proven track record of successful ABM campaigns. This role requires a strategic mindset, strong analytical skills, and the ability to collaborate across departments to drive targeted engagement and revenue growth.
Key Responsibilities
- ABM Strategy Development: Design, develop, and execute comprehensive ABM strategies aligned with company goals and target accounts.
- Technology Proficiency: Utilize and optimize tools such as Demand base, 6sense, HubSpot, and Sales Intelligence platforms to identify, target, and engage key accounts effectively.
- Campaign Management: Lead end-to-end ABM campaigns, from planning and execution to analysis and optimization, ensuring alignment with sales objectives and maximizing ROI.
- Sales Alignment: Collaborate closely with the sales team to align ABM efforts with their strategies, ensuring seamless coordination and mutual support in account targeting and engagement.
- Data-Driven Insights: Leverage data and analytics to drive decision-making, measure campaign performance, and provide actionable insights for continuous improvement.
- Content and Messaging: Work with the marketing team to develop personalized, high-impact content and messaging tailored to targeted accounts.
- Cross-Functional Collaboration: Engage with various teams including marketing, sales, product, and customer success to ensure a cohesive ABM approach across the organization.
Qualifications And Skills
- 2-4 years in Account-Based Marketing, preferably in a B2B technology or SaaS environment.
- Proficiency in Demand base, 6sense, HubSpot, and other relevant ABM and marketing automation tools.
- Strong understanding of sales funnels, lead nurturing, and customer journey mapping.
- Analytical mindset with the ability to derive insights from data to drive marketing decisions.
- Excellent communication and interpersonal skills for effective collaboration across teams.
- Strategic thinking with the ability to translate goals into actionable plans.
- Bachelor's degree in Marketing, Business Administration, or related field (preferred).
What can you look for
A wholesome opportunity in a fast-paced environment that will enable you to juggle between concepts, yet maintain the quality of content, interact, and share your ideas and have loads of learning while at work. Work with a team of highly talented young professionals and enjoy the benefits of being at Xoxoday.
We are
Xoxoday is a rapidly growing fintech SaaS firm that propels business growth while focusing on human motivation. Backed by Giift and Apis Partners Growth Fund II, Xoxoday offers a suite of three products - Plum, Empuls, and Compass. Xoxoday works with more than 2000 clients across 10+ countries and over 2.5 million users. Headquartered in Bengaluru, Xoxoday is a 300+ strong team with four global offices in San Francisco, Dublin, Singapore, New Delhi.
Way forward
We look forward to connecting with you. As you may take time to review this opportunity, we will wait for a reasonable time of around 3-5 days before we screen the collected applications and start lining up job discussions with the hiring manager. We however assure you that we will attempt to maintain a reasonable time window for successfully closing this requirement. The candidates will be kept informed and updated on the feedback and application status.
