Functional Responsibilities:
Supervise and facilitate the following for Media Planning, Buying & Operations:
Media Planning, media buying
Reporting
Media Optimization
Performance marketing
Platform mgmt
Audience strategy
Drive media management and account operations for the following platforms:
Facebook Ads Manager
Google Ads (Search)
Google Ads (YouTube)
Snap Ads Manager
Twitter Ads Manager
Pinterest Ads Manager, TikTok Ads Manager, Hulu Ads Manager, DV360
Contribute to campaign building before campaign launch via:
Working with various platforms support teams to provide adequate campaign details
Drive and practice consistent nomenclature norms for Datorama
Quality assurance before campaign launch and including brand safety exclusions while campaign setup
Drive post-launch campaign optimization via:
Bi-weekly and weekly reporting on platforms and datorama
Budget pacing & creative swaps basis creative and channel performance monitoring
Optimization implementation based on inputs from PBNA Media and/or RTO
Assist PBNA Media team with digital strategic and innovative plan development, implementation, stewardship and analyses of paid digital media activities across multiple platforms including display, mobile, social and SEM
Provide mentorship to the digital media teams, and manage internal training and career development plans to raise their level of digital skillsets and provide them with growth opportunities.
roles
A senior-level Ad-professional preferably from a big agency background such as Mindshare, Publicis etc.
7+ Years of experience in consistently running media campaigns, digital account ownership and management
Education: Graduation, MBA in Marketing / Digital preferred
Launguage: English Fluent
Can synthesize multiple, disparate media data sources into compelling campaign growth strategies.
Strong collaborator; Interested and motivated by working with others. Actively creates and participates in opportunities to co-create solutions across markets or brands; will be willing and able to embrace Responsive Ways of Working
Proven analytical skills and good knowledge of analytics tools such as Datorama, GA, Adobe, Omniture
Deep Understanding of Digital Ecosystem and Strategies in North America
Datorama / SFMC Certifications will be preferred
Proficient with PowerPoint and Excel; including ability to write complex formulas
Managerial Experience good to have
