Have you ever interacted with a brand that seemed to read your mind, recommending the perfect product or service? What if recruiters could use this strategy to attract top talent?
Welcome to the era of Mass Personalisation in Recruitment.
There’s enough data to show that personalisation works. Personalised email marketing, for instance, can boost open rates by 26%. Just personalising the subject line leads to a 50% higher open rate.
Then why has the recruitment industry been slow to adopt personalisation?
The simple answer is the perceived high cost. The IT/ITes industry, for instance, looks to hire at scale for various positions. Even for 100 open positions, recruiters might have to reach out to 1000s of potential candidates.
That’s why hiring managers usually reserved the personal touch for high value hires.
But the rise of AI and automation have made mass personalisation cost-effective for everyone.
Ingredients for Mass Personalisation in Recruitment
Mass personalisation in recruitment involves procuring the right tech stack, sourcing relevant candidate data, an agile HR team, and a solid recruitment strategy.
Assume these elements are already in place: You have access to an AI-powered recruitment tool, you have a database of verified candidate profiles, an agile tech-savvy HR team, and a roadmap to hit your recruitment targets.
What comes next?
Mass Personalisation in Action
Here’s how mass personalisation looks like from three separate vantage points.
1. Personalised Job Recommendations
Don’t look for the needle in a haystack. Help the needle make its way to you. Your recruitment tools should be a talent magnet, helping the right candidates cross your path.
2. Personalised Job Applications
How easy is it for candidates to apply for your job? A streamlined, intuitive application process keeps candidates engaged.
Applications that extract information from CVs, auto-fill suggestions on job applications, accepting common methods of profile authentication are all personalised touches that improve candidate retention.
3. Personalised Candidate Outreach
We are talking of actual conversations, not generic “[Dear name]” templates. Use AI-powered tools to craft custom campaign templates and messages that actually speak to candidates.
Mention their work experience or qualification to explain why they are a perfect fit for the role.
Here’s Why You Should Care About Mass Personalisation
Economical for High-volume Recruitment
Now, you can personalise your recruitment campaigns — right from the initial email, follow-ups to the thank you mail, at a low cost. Your mass recruitment drives won’t break the bank anymore.
Gain a Competitive Edge
When everyone’s sending the generic “We want you” emails soliciting candidates, be the one who attracts candidates with compelling content – whether it is in your job ads, descriptions, emails or follow-ups.
Showcase Your Employer Brand/Attract the Right Talent
Stop playing hide and seek with suitable candidates. Personalise your communications to showcase your work culture and employer brand. Make sure you find the right candidates, and that the right candidates can reach out to you.
If you’re wondering how to implement mass personalisation in your recruitment strategy, our latest platform is designed to help you do just that.
From custom templates to personalised messages (and much more), you can connect with the right talent every time.
Key Takeaways
Mass personalisation is changing recruitment. AI and automation have made this personalisation affordable and scalable. It allows recruiters to focus on more strategic tasks, while efficiently handling large volumes of candidate applications.
In a saturated job market, personalised mass recruitment is also a crucial competitive edge. By including it in your recruitment strategy, you are making an investment in hiring quality candidates.
