The speed of technological developments has changed how businesses operate today by making day-to-day tasks more efficient. While this delights some people, it dismay others.
As machines and robots have streamlined job processes, ranging from reading data to attending to customers, a recent poll conducted by Monster.com in Hong Kong revealed that a whopping 65% of workers in Hong Kong are concerned about getting replaced by machines or artificial intelligence (AI).
It’s completely natural for workers to feel the heat, but, let’s face it, there are still aspects of many jobs that a robot cannot replace. But this challenge to beat the machines poses opportunities for employees to expand their roles digitally and keep pace with technological changes.
Here are some traditional roles that have evolved to remain relevant in this digital economy:
Digital Marketing Analyst
Digital marketing analysts play an important role in shaping communication strategies for brands in the digital space. On top of being the expert at executing these strategies, marketing analysts need to keep tabs on the results from all digital efforts, and to stay on top of online chatter so that they can pivot strategies when necessary.
To top it all off, these experts are expected to be plugged in on all digital technologies, quickly learning how to use new software and tools so that they can make the best recommendations for clients.
Digital Content Writer
Content writers today are no longer just churn out articles to populate content on web pages. Content specialists have evolved from a support function and now are expected to thoughtfully optimise existing content for search engines to grow businesses. This involves knowing how to strike that fine balance between providing relevant articles for readers, and optimising the content to drive real business results such as business leads or sales.
Customer Relations Data Manager
As businesses continue to recognise the relevance of customer relationship management (CRM) strategies in business environments, these traditional roles have also taken a digital spin to involve the use of technology and an assortment of online channels to build onto existing strategies.
The use of digital CRM platform also gives CRM specialists access to a wealth of data, which can later be translated into insights that influence business decisions. In this instance, CRM data managers are responsible for analysing the data gathered through various medium and being proactive enough to suggest recommendations that can bring solutions that address customers’ pain points.
Digital Product Manager
Product management specialists have contributed significantly to how easy it is to use most online products today, but the changing consumption habits of customers have turned their jobs into something even more complex.
Today, a digital product manager’s role is an integrated one that involves overseeing and managing various touch points that can define the successes of a product at launch. Their job does not end after a product is launched, since they look deeper into the product ecosystem to make tweaks. Product managers are also expected to leverage data analytics and apply them to adjusting product or strategies to prolong their success.
